Ira Goldman 

Open exclusively to brand partners, the Brand Partner Roundtable focuses on designing and executing card programs that benefit members’ core business. Discussions give participants the tools and information they need to improve their programs’ value proposition, marketing campaigns and acquisition strategy.

Sample meeting topics include:

Optimizing Co-Branded and Private Label Programs

In-store and online acquisition strategies; increasing outside co-brand spend

Enhancing Your Value Proposition

Catalysts for refreshing offers; measuring “incrementality” and lifetime value of a customer

Strengthening Network & Issuer Partnerships

Divisions of responsibilities; service levels; managing disputes

Improving Mobile and Online Acquisition

Marketing programs as shopper traffic migrates across multiple channels, from native shopping apps to online engagement

Contact us today to learn more about our Roundtables.

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