Mary Jo Hunt 

This Roundtable convenes Marketing Operations executives to hone organizational marketing processes. Content specifically covers campaign execution, including all setup and activities post-handoff from internal Marketing partners.

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Sample meeting topics include:

Marketing Campaign Volumes & Acquisition Trends

Marketing channels used; the personalization of campaigns; top initiatives, next year planning

Capacity Planning: Staffing & Resource

RTO and WFH productivity, attrition/hiring challenges and best practices, and outsourcing through contractors or offshore employees

Technology & Tools

Best practices using enhanced workflow, Robotic Process Automation, artificial intelligence, machine learning, etc.

Organizational Structure

Key approaches to collaboration and communication across all functions of Marketing Operations

Supply Chain Disruptions – Paper/Print Trends

Partnerships with paper mills and print manufacturers, supply chain shortages, USPS delivery trends, and more

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