Intensifying regulatory pressure, new consumer disclosure pitfalls, and the rise of digital channels have transformed how financial institutions execute marketing activities, from offer delivery and fulfillment to the rollout of new products, services, and campaigns. The Marketing Operations Roundtable provides a forum to discuss the full spectrum of process dependencies – including hand-offs from marketing strategy, Legal & Compliance approval requirements, project management across an array of stakeholders, required technology/infrastructure support, and vendor management.