This Roundtable convenes Marketing Operations executives to hone organizational marketing processes. Content specifically covers campaign execution, including all setup and activities post-handoff from internal Marketing partners.
Sample meeting topics include:
Marketing Campaign Volumes & Acquisition Trends
Marketing channels used; the personalization of campaigns; top initiatives, next year planning
Capacity Planning: Staffing & Resource
RTO and WFH productivity, attrition/hiring challenges and best practices, and outsourcing through contractors or offshore employees
Technology & Tools
Best practices using enhanced workflow, Robotic Process Automation, artificial intelligence, machine learning, etc.
Key approaches to collaboration and communication across all functions of Marketing Operations
Supply Chain Disruptions – Paper/Print Trends
Partnerships with paper mills and print manufacturers, supply chain shortages, USPS delivery trends, and more